Cognac connoisseurs can now rejoice as the legendary Louis XIII has officially launched its first pop-up boutique at Harrods, the world’s most famous department store located on Brompton Road in Knightsbridge
Inside the boutique, visitors will be able to immerse themselves in the fascinating universe of Louis XIII. Produced by the House of Rémy Martin, the creation of this coveted amber ambrosia, which was named after the French king Louis XIII, can be traced back to 1874. Each distinctive decanter takes four generations of cellar masters over 100 years to craft using a concoction of 1,200 eaux-de-vie aged for at least 40 years and sourced from Grande Champagne, which is the most prized area in the Cognac region in France.
Other surprises that await include the coveted Louis XIII collection ranging from the ‘Miniature’ (50ml) to the recently launched ‘Le Mathusalem’ (6L) as well as the limited edition ‘Time Collection – The Origin: 1874.’ As a way to entice passersby, the windows that line the department store entrance have been brought to life using 3D mapping to display various celebratory moments that one would normally associate with this exquisite blend.
“We are excited to once again work with the world’s most esteemed department store, Harrods, on this pop-up which brings the entire Louis XIII collection under one roof. We could not think of a better partner to present Louis XIII as the ultimate instrument to celebrate the most memorable moments in life.” – Ludovic du Plessis, Global Executive Director of Louis XIII
The Louis XIII pop-up boutique will remain open until 25 April. For further details, visit louisxiii-cognac.com