Now, with space travel seemingly probable in the not-too-distant future, you can even choose which ‘flight’ to take.
And that's why they can be employed to great effect, says Ogilvy & Mather managing partner Rika Sharma.
To be the best, learn from the best. And that's none other than Elon Musk, the man who is revolutionising energy consumption and building a rocket to send humans to Mars.
