The famed Ferrari Museum in Maranello revealed its new exhibition spaces with two displays–Under The Skin and Infinite Red–both of which are held in conjunction with Ferrari’s 70th anniversary.
President and CEO of Ferrari, Sergio Marchionne, Vice President Piero Ferrari, Director of the London Design Museum Deyan Sudjic and Mayor of Maranello, Massimiliano Morini, were all on hand to officiate the new spaces and exhibitions.
The museum’s new spaces have expanded to a total of 4100 square metres that includes a new wing that connects to the existing structure via an impressive and continuous glass facade. The expansion also sees a multifunctional space totaling 300 sqaure metres with the capacity of hosting up to 250 people for various events and conventions. The Ferrari Museums have long been held in high regard by fans of the sports car but last year saw a record 478,000 visitors, 344,000 of whom had visited the museum in Maranello.
This is your chance to catch two exhibitions specially curated in time for the expansion. Under The Skin honours the founder of Ferrari and takes a look at the evolution of the company’s innovation and style. Created in partnership with the London Design Museum, the display will revisit the creative and engineering feats of Enzo Ferrari through a series of exceptional automobiles, starting with the 125S. The exhibition will move to London starting November.
Meanwhile, Infinite Red celebrates the 70-year history of the prancing horse with some of Maranello’s exclusive creations for track and road including the Formula One cars, from the 500 F2 that saw Ferrari’s first world driver’s title in 1952 with Alberto Ascari at the helm, to the F2004 that Ferrari that won the most GPs in history. Michael Schumacher’s epic run of world titles is also explored here. The exhibition also features a number of limited special series culminating in the latest, the LaFerrari. Infinite Red will run until the end of the year.
The Ferrari Museum is open every day from 9:30 am to 7 pm (from November to March it closes at 6 pm).