Sotheby’s International Realty Opens in Singapore

Singapore’s List Sotheby’s International Realty joins 880 Sotheby’s International Realty Offices, becoming one of Singapore and the region’s leading luxury residential brokerages with broad international networks and formidable digital marketing capabilities. The brand has obtained recognition from all over the world, such as in America where the brand is synonymous with some opulent luxury properties belonging to high profile clients such as Celine Dion.

“The Sotheby’s brand name is synonymous with prestige and discernment. This gives us access and insights to ultra high net worth clients of the world. And because of our reach, properties listed exclusively with us will be exposed to all our affiliate offices and their clients globally, which creates a very strong marketing proposition to these same clients,” says Leong Boon Hoe, the Chief Operating Officer of List Sotheby’s International Realty Singapore.

With a position in Southeast Asia headquarters, the opening of List Sotheby’s International Realty Singapore proves to be timely and strategic to capitalise on the country’s place as a global financial hub and the increasing number of wealthy individuals in the region.

Luxury properties in Singapore have remained an attractive option to foreign investors, with prices having dropped some 10% since the peak of the market in the first quarter of 2013. Last year the rate of decline has greatly slowed down in relation to the other segments.

Sotheby’s International Realty will be supporting List Sotheby’s International Realty Singapore’s efforts with a host of operational, marketing, training and business development resources. Thanks to its advanced digital marketing capabilities and global media partnerships, the way luxury homes are marketed in Singapore and the region will take a turn for the better.

All listed homes across nearly 70 countries including Singapore will be housed and hosted under a single global website sothebysrealty.com. In place of headshots of brokers are curated pictures and videos of the homes listed with Sotheby’s International Realty. Keeping up with today’s modern techonology, the marketing capability of Sotheby’s International Realty affiliates also includes properties complete with virtual reality tours in High Definition videos, which are accessible on smartphones, iPads and desktops, and for the first time – on Apple TV.

List Sotheby’s International Realty Singapore plans to grow its staff strength to 30, of which more than half will specialise in advisory and brokerage. A carefully selected team of salespersons are lined up to be highly qualified and trained in order to serve discerning clients in Singapore and around the world. A rigorous hiring criteria and continuous training of salespersons will ensure the the best in expected service quality.

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