AUDEMARS PIGUET RETURNS FOR ART BASEL

Audemars Piguet recently unveiled a brand new VIP booth during this year’s Art Basel in Hong Kong. Situated in the Collector’s Lounge, the booth was designed by renowned Chilean designer, Sebastian...

Audemars Piguet recently unveiled a brand new VIP booth during this year’s Art Basel in Hong Kong. Situated in the Collector’s Lounge, the booth was designed by renowned Chilean designer, Sebastian Errazuriz.

According to Errazuriz, the creation of the lounge was inspired by the surreal natural surroundings of the Vallée de Joux which is also the birthplace of the Swiss luxury watchmaker. Entitled Second Nature, the interiors of the booth were brought to life through the application of various wooden elements that helped to evoke feelings of calm and tranquility.

Also displayed at the booth was a realistic spruce tree created by Errazuriz using a combination of 3D printing and carvings from real trees that grow in the Swiss Jura. The sculpture will continue to evolve over the course of the year by “sprouting” new features once the exhibition arrives in Basel (June) and Miami Beach (December).

Second Nature should remind the viewer of the basic principles of Audemars Piguet’s watchmaking legacy including its home in the Vallée de Joux. The strong base of the tree sculpture is grounded on core values and the deep roots are embedded in history, yet the tips of its branches reach out and are always growing, exploring and searching towards the future. It is the perfect example of Audemars Piguet’s commitment to helping artists and designers bring to life the visions they imagine.” — Sebastian Errazuriz

For further details, visit AudemarsPiguet.com

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