01 ON THE UP

First introduced in 1954 for the now-defunct Pan Am airlines (Pan American World Airways), the Rolex GMT-Master II was designed to help pilots easily figure out the time in different time zones, via its 24-hour bidirectional rotating bezel and 24-hour hand. Today, jet-setters everywhere are fans of this timepiece, which is updated this year in steel, with an iconic Pepsi (red and blue) ceramic dial, a Jubilee bracelet, and the new Calibre 3285 automatic movement.