Zenith To Celebrate 50th Anniversary of Icon Caliber In Singapore

Zenith To Celebrate 50th Anniversary of Icon Caliber In Singapore

Pop-up exhibition on Orchard Road to offer an immerse experience of the El Primero

Swiss watchmaker Zenith will celebrate the 50th anniversary of its most iconic and legendary caliber, the El Primero, with an immersive pop-up exhibition in Singapore that measures a massive 400 sq m. A Star Through Time, held at the Ngee Ann City Civic Plaza in the heart of Orchard Road, the exhibition will take place from 28 August to 1 September, and offer a fascinating look at the story behind the El Primero, the world’s first automatic chronograph movement. The occasion also marks the first anniversary of Le Moinde Étoilé de Zenith, a uniquely interactive journey through the past, present and future of the Zenith manufacture.

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The façade of the big marquee that houses the exhibition will be transformed to resemble that of the Zenith manufacture in Le Locle, Switzerland. Inside is a retrospective of the movement’s half-century story of innovation and precision, as vintage El Primero pieces and other exclusive timepieces come together to tell the tale. Interactive displays will also be employed, creating a dynamic juxtaposition of heritage and evolution.

Discover the legendary tale of how watchmaker Charles Vermot safeguarded the tools necessary for the manufacture of El Primero in the attic of the Zenith manufacture, while guests can create interactive photos with 3D displays and props as they take an experiential step back into history with a 3D setup of the secret attic. An open-concept watch bar will allow visitors to try on a wide range of timepieces from the current Zenith collection.

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Horlophiles will also have the opportunity to expand their knowledge at specially curated watchmaking clinics conducted by Zenith watchmakers on 31 August and 1 September.

Those interested can register by e-mailing [email protected]. Entrance to the exhibition is free.

 

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