Watches in movies might not be anything new, but this is definitely great news for fans of Swiss luxury watch manufacture TAG Heuer. Jean-Claude Biver, the CEO of TAG Heuer and President of the LVMH Group Watch Division Director, has revealed that the Swiss luxury watchmaker’s Connected Watch is now the official timepiece for the thrilling Kingsman film by 20th Century Fox.
This announcement was made during an exclusive preview of the sequel entitled Kingsman: The Golden Circle that was held at London’s colourful Ham Yard Hotel. The event was attended by Biver as well as the film’s director, Matthew Vaughn and Toby Bateman, the Managing Director of MR PORTER. For those eager to get their hands on the new Connected Modular 45 KINGSMAN Special Edition, it will be available exclusively through global online retail destination MR PORTER starting from July 5.
According to Vaughn, the idea to equip the Kingsmen agents with this specific timepiece was inspired by an interview that he saw of Biver talking about the Connected Watch: “We needed a connected watch for our agents. We looked at the different options available, but none of them were elegant enough for a Kingsman. Then I saw an interview on Bloomberg TV with Jean-Claude Biver about his Connected Watch, and it became immediately obvious; the Kingsman agents would wear the TAG Heuer Connected.”
The new Connected Modular 45 KINGSMAN Special Edition sports prominent lugs in pink gold paired with a leather strap featuring a refined Kingsman print. Users will also receive a second strap in orange velvet, that was inspired by the eye-catching velvet smoking jacket worn in the film by the protagonist Gary ‘Eggsy’ Unwin, who is played by English actor Taron Egerton.
As for the key difference between this special edition model and the core collection, it would have to be the special functions related to the film. This includes a fun easter egg related to the iconic K-shaped logo that will activate upon 10:10. Other additional details include the Kingsman inscription and logo displayed at 9 o’clock and 3 o’clock, respectively. In a final nod to the film, the original Android Wear lighting function has also been replaced by the film’s gold logo, which will be displayed on a white background. As for what exactly the dapper agents will have up their sleeves once the film hits theatres in September this year, the video below reveals plenty of exciting surprises:
Starting from July 5, the new Connected Modular 45 KINGSMAN Special Edition will be available for one month on MR PORTER.