Bell & Ross makes it easy to tell the time
Bell & Ross has long been an essential point of reference in the field of professional aviation timepieces. Having first released its iconic square watch with graphic lines back in 2005, the brand takes a further step with the new BR03-92 Horograph and BR03-92 Horolum, which will be introduced at Baselworld 2017, which takes place from 23 to 30 March.
The new timepieces fit perfectly in the Bell & Ross family of watch-instruments – travel is their passion and optimum readability their goal. Their 42mm bead-blasted steel cases, designed in a contemporary style, follows Bell & Ross’ iconic ‘circle within a square’, reminiscent of the clocks in aircraft cockpits. Aesthetically, these timepieces adopt one of the great precepts of design: “shape induced by function.” Bauhaus, the legendary German school of fine arts, is at the origin of this movement characterised by an abundance of right angles, clean lines and minimal ornamentation. Way ahead of its time, this movement established, as early as in the 20s, the foundations of modern design. The BR03-92 Horograph and BR03-92 Horolum present themselves as the worthy heirs of this avant-garde movement.
The BR03-92 Horograph and BR03-92 Horolum have been designed following the principles of industrial aesthetics. Their simple lines, based on a square case, underline the essential. Each of these contemporary timepieces has an extremely defined character and both evoke the world of aviation. The BR03-92 Horograph reminds us the clocks in airport terminals. Like them, its simple and uncluttered display features a graphic dial with clear digits. As for the BR03-92 Horolum, a limited edition of 500 pieces, it reproduces the codes of lighting in the runway, used to guide pilots night and day. Their names are made up by the common root ‘horo’, from the Latin ‘hora’ (hour), followed by ‘graph’ (graphics) or ‘Lum’, from the Latin ‘lumen’ (light).
Both timepieces are powered by the calibre BR-CAL.302 mechanical automatic movement that powers the hours, minutes, seconds and date. The BR03-92 Horograph has a black matte dial, with indices and hands coated in Super-LumiNova, while the straps are black rubber and ultra-resistant black synthetic fabric. The BR03-92 Horolum, on the other hand, features two overlapping inserts – a grey upper plate is cut away around the numerals and indices, revealing the Super-LumiNova C3 coating covering the lower plate. Straps are grey-green calfskin and ultra-resistant black synthetic fabric. Both watches are water-resistant to 100m.