3 ways to carry off a logo without veering into gauche territory

3 ways to carry off a logo without veering into gauche territory

90s-style logomania is back. Here’s how to don a brand motif without looking like a boor.
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01 LOOK FOR DESIGN VALUE

Instead of a simply spelt-out brand name that suggests that the only intention is showing off, opt for a logo that is more design element. Bally pays tribute to its Swiss roots and adds vintage flair to a vermilion sweater with a stylised gold logo referencing Suvretta, a hotel in St Moritz. At Ermenegildo Zegna, the XXX mark brands the exclusive pieces of the Couture collection, from pullovers to leather high-tops.

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