Little Monsters unite! Tiffany & Co, the internationally renowned jeweler that was founded in New York in 1837, has selected international superstar Lady Gaga to be the face of the company’s new HardWear collection.
“In New York, you’re born knowing that Tiffany is the best, and that it is where the magic happens. The brand is definitive and iconic, yet continues to push and evolve with the times… To me, Tiffany & Co represents timeless American jewellery.” – Lady Gaga
Inspired by a unisex bracelet that was introduced back in 1971, the HardWear collection will be made available online beginning May 2 and in-store worldwide on April 28. A few of these pieces can also be viewed in this poignant commercial, that aired during the 2017 Super Bowl right before the singer’s epic halftime show.