Last Friday, the Swiss avant-garde watchmaker celebrated the official launch of a thrilling new exhibition at Suria KLCC. Located at the concourse area of the iconic shopping centre, the TAG Heuer Sports Hub was launched in partnership with Cortina Watch and invites curious shoppers to immerse themselves in the TAG Heuer universe while learning about the brand’s involvement in cycling, football, and motor racing.
Divided into different booths, fun activities to look out for include a simulation of the famous motorsport game Gran Turismo Sport and a BATAK Pro Reaction game that tests one’s precision and physical endurance. TAG Heuer is also the Official Time Keeper for Gran Turismo Sport as well as some of the world’s most prestigious football leagues.
During the official launch, TAG Heuer invited five local celebrities to take part in an exhilarating cycling challenge to raise funds for Make A Wish Malaysia, a non-profit organization founded in the United States that arranges experiences for children with life-threatening medical conditions. The enthusiastic team comprising Malaysian actor Keith Foo, DJ and host Patricia Knudsen, fitness buff and spinning Instructor Chuan Tan, DJ and Rapper Arafah Edruce, and personal trainer extraordinaire Alando Atkinson managed to raise a total of MYR15,000 for the cause.
Open to the public from 10am to 10pm, the TAG Heuer Sports Hub exhibition officially ends 21 January. For more information on TAG Heuer, visit tagheuer.com