Louis Vuitton evokes the freshness and radiance of daybreak. Louis Vuitton’s foray into the world of perfume is a relatively late one, with the maison introducing seven fragrances in 2016 under the olfactory expertise of Jacques Cavallier Belletrud. The overwhelming response to the collection now sees the emergence of a new concentrate, Le Jour Se Lève.
As with the seven previous fragrances, this scent is composed in Grasse at the perfumer’s creative atelier, Les Fontaines Parfumées, and evokes the miracle of dawn, its optimistic energy and the freshness of the sun’s first rays over the horizon. Le Jour Se Leve centres on the mandarin as the source of its radiance. “Mandarin is a marvellous citrus fruit because it’s possible to diffuse from it simultaneously the optimism of its flesh, the freshness of the zest and the floral aspect of the tree,” says Belletrud. To add to the freshness, jasmine sambac, a precious ingredient, is carefully selected from the same varieties used for the finest green teas in Asia. The delicate apricot-tinged, osmanthus and magnolia petals lend a sweet subtlety, while a tangy blackcurrant accord adds balance.