TAG Heuer Signs On Supermodel Bella Hadid

Young, beautiful and brimming with attitude, the supermodel and fashion icon has just been revealed as the new female face of luxury Swiss watch brand TAG Heuer.

The announcement was made by CEO Jean-Claude Biver (shown above) during New York Fashion Week at Equinox Bond Street, a trendy fitness club in Manhattan.

“I am delighted to welcome Bella into the family of TAG Heuer ambassadors. Having Bella on the team enables me to reconnect TAG Heuer with the Millennials and young generations, and also with the brand’s avant-garde spirit, the spirit which drives us to do things differently, to innovate and to dare. The TAG Heuer family has a real team spirit. We need someone like Bella to help us capture the bold and confident spirit of young people today.” –  Jean-Claude Biver, CEO of TAG Heuer and Chairman of the Watch Division of LVMH Group

Born in Los Angeles, California to real-estate developer Mohamed Hadid and former model Yolanda Hadid, Bella’s natural grace and unique look has enabled the 20-year-old to conquer fashion’s competitive world of modelling. The year 2016 was an especially good year for Bella as she received a number of accolades including Model of The Year by Models.com.

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