As veterans of innovation, employing superior engineering, technology and craftsmanship, German brands have a long established reputation for creating first-class products. And, with the roll-out of the German Contemporary Excellence photography exhibition, they are making sure that that renown stays top of mind in this day and age of enhanced global competition.
Organised by Meisterkreis, which represents more than 70 of Germany’s top companies, cultural and scientific institutions, the exhibition has toured major cities across the globe. After its launch in Berlin, it has travelled to Shanghai, Beijing, Tokyo, Paris and London.
The exhibition features stunning photographs of familiar brands such as A. Lange & Sohne, Porsche, BMW and Montblanc, companies that are the best in their fields in demonstrating excellence in technology, craftsmanship and design. But the concept of German excellence is much richer than one would assume.
Says Meisterkreis chairman Clemens Pflanz: “Usually German excellence is associated with the outstanding achievements of German engineering. But it’s much more. It’s a coming together of different poles: romanticism and progress, avant-garde and tradition, poetry and technology.” Thus, the Berlin Philharmonic Orchestra, the National Gallery and the University of Art are represented as well.
All-in-one sound system Phase 3 Retro Style, consisting of receiver 161 and two B15 loudspeakers, in the ballet studio of the Staatsballett Berlin.